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SELECTED ISSUE
Health Club Management
2014 issue 1

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Health Club Management 2014 issue 1
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5   Editor's letter: Time to fight for QOF inclusion
The removal of physical activity from the QOF is a blow to our sector, and we must lobby to have it reinstated, says Kate Cracknell
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8   Letters: Write to reply
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
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10   News round-up:
Physical activity is removed from QOF, new £15.3m leisure centre for Fife, and Pulse buys Trixter. Plus a Q&A with MOSSA president Terry Browning on its Xbox partnership
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20   International news:
Anytime Fitness opens two more clubs in Barcelona, while premium health club spa brand ELEMENTS opens two new sites in Germany
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22   People news:
Jeremy Jenkins is appointed MD of SportsArt UK, and former Fitness First MD joins Xercise4Less
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24   IHRSA update: European Perspective
Kristen Walsh reports on events at IHRSA's recent European Convention in Madrid, which attracted a record 600 delegates

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28   ukactive update: Combating Type 2 Diabetes
New research shows how physical activity can help in the prevention and management of type 2 diabetes
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30   Diary dates:
A look ahead at the key health, fitness and wellness events taking place throughout 2014
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36   Everyone's talking about...: Discounting
Is discounting good for business or can it attract 'problem members'?

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38   Interview: Martin Long
The CEO of LA fitness talks to Kate Cracknell about the recent launch of its premium LAX brand
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44   Retention series: Quality standards
How important is the quality of your offering when it comes to keeping your members? Dr Paul Bedford reports
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48   Indoor cycling: Wheels in motion
As the indoor cycling boom continues, Kath Hudson finds out what lessons mainstream clubs can learn from the growing number of specialised cycling microgyms
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54   Promotional Feature: Alliance Leisure
Part four of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities - For any planned leisure development, rigorous site investigations are essential to establish a realistic project cost
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56   Gymtopia series: Old for new
In a new series for Health Club Management, Gymtopia founder Ray Algar reports on a gym shoe donation project in Brazil
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58   Consumer trends: On trend
trendwatching.com's Henry Mason identifies some of the key consumer trends for the fitness sector to run with in 2014, from Crowd Shaping to The Internet of Caring Things
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62   Member research: Stay or leave?
In exclusive research for Health Club Management, Leisure-net MD Mike Hill asks why people leave their club or leisure centre, and how they're treated during the leaving process
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66   Management series: The management challenge
Health clubs must invest in upskilling their managers if the sector is to gain credibility and build a strong future, says Liz Terry
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69   Consumer research: Growth opportunities
Michael Oliver outlines the findings of Mintel's 2013 health, fitness and leisure reports, and offers his views on future opportunities
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72   Design & architecture: Design psychology
How can we tap into member psychology to create a health club environment that's inspiring to both spend time in and work out in? Kath Hudson reports
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74   SIBEC review: Industry insights
Katie Lewis reports on discussions at November's SIBEC Europe event, from functional training to price-cutting, and from centralised ad campaigns to 'exercise is medicine'
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76   Free weights: fitness-kit.net special
The latest free weights news from Jordan Fitness, Matrix, Escape Fitness, York, Gymkit, Fitness Mad, Life Fitness and iRobic
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78   Supplier showcase:
We take a look at Jordan Fitness' recent installation at independent health club The Pulse
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